The Goal
Lincoln Land Community College sought to support recruiting by showcasing the opportunities, programmes and campus experience available to prospective students.
Constraints & Timing
Production had to align with student availability, class schedules and campus activities. Filming windows were limited to times when students and facilities could be featured authentically.
Our Approach
Produced in collaboration with Systemax, we planned coverage around the natural flow of campus life. We captured students in classrooms, labs and social spaces, showing them interacting with instructors and each other. Interviews were intercut with sweeping shots of buildings and athletic facilities to give a sense of scale and energy. The narrative feels inviting and aspirational while remaining grounded in everyday campus life.
Outcome
The recruiting‑focused CTV spot presents LLCC as accessible, welcoming and opportunity‑driven. It communicates the breadth of the college experience and invites viewers to imagine themselves on campus, all structured for clarity within a short broadcast window.
Deliverables
- 30‑second CTV recruiting spot
- Brand‑forward campus visuals for broadcast