Resource One – Improving Lives by Design
Brand Awareness · Workplace Interiors
The Goal
Resource One wanted to highlight its philosophy of creating workplace interiors that improve how people work. The focus was on raising brand awareness rather than promoting specific products.
Constraints & Timing
We filmed in active business environments, coordinating around client schedules and daily operations. Access windows were limited, so coverage had to be efficient and unobtrusive.
Our Approach
Produced in collaboration with Systemax, we prioritised people and process. Interviews and b‑roll were captured in live settings to emphasise real use cases. We showcased the way designers collaborate with clients, following their hands on fabrics and finishes, and highlighted how finished spaces make employees feel productive and cared for. The edit balances visual detail with a clear narrative flow.
Outcome
The result is a concise brand film designed for CTV placement. It showcases Resource One’s design philosophy and human‑centred approach, using a mix of candid interviews and dynamic visuals to tell the story within a tight 30‑second format.
Deliverables
- 30‑second CTV spot
- Brand awareness video optimised for broadcast