The Goal
Woare’s sought to raise brand awareness by showcasing its long‑standing role as a supplier of brick, stone and landscape materials for contractors, architects and homeowners.
Constraints & Timing
Filming took place during normal business operations, requiring coordination around vendor deliveries and customer traffic. Access to certain areas depended on real‑time availability, and footage was gathered at both the Springfield and Decatur locations.
Our Approach
Produced in collaboration with Systemax, we worked within live conditions. We captured authentic moments of materials being loaded, conversations with customers and close‑ups of the texture and variety of products. Interviews emphasised the company’s heritage, scale and craftsmanship. The cut emphasises the sensory experience of visiting the yard without interrupting daily operations.
Outcome
The final brand film communicates Woare’s legacy and offerings. It gives potential clients a sense of scale and trustworthiness while fitting the constraints of a short promotional runtime.
Deliverables
- 2‑minute brand film
- Two 15‑second location‑specific cutdowns for the Springfield and Decatur locations