A useful internal video starts with the people who have to act on the information.
They already work for the organization. They may know the background, but that does not mean they know what has changed or how it affects them. Before writing a script, finish this sentence: “After watching, our team should understand…”
Start with the change
Put the main point early. Explain what is changing in direct language, then give enough context for it to make sense. A long introduction about the company can delay the information employees came for.
If several locations or departments are affected differently, identify those differences. One general statement may need a short section for each audience.
Explain why it matters
Let the person closest to the work explain the practical effect. Instead of asking for a broad statement about innovation, ask what will be different in someone's day.
An example can be more useful than another claim. Show the new process, demonstrate the equipment or walk through the part that is difficult to explain in words. Sensitive screens, personal information and internal figures should be reviewed before filming or sharing.
Give the audience a next step
Decide whether the video is informing people, asking them to change a process or directing them to another resource. End with that action and identify where questions should go.
A video may support a written reference rather than replace it. Dates, instructions and details that people need to look up often belong in a companion document.
Plan the update before production
Some internal information changes quickly. Consider which sections may need replacing later. Separate a time-sensitive announcement from a demonstration that will remain useful, and retain a clear record of the approved version.
For interviews, share topics and purpose ahead of time. Let people answer in their own language when exact wording is not required. If a statement must be precise, plan how it will be checked.
Choose a format that serves the message
A short conversation may be enough. A process change may benefit from screen capture, photographs or a demonstration. Runtime follows the information and the audience's needs.
At 55 North Creative House, that planning is part of building a film around its job. Start with what the team needs to understand, then choose what to record.